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What We Do


In short, we bring data insight to life and put it to work. Our mission: Help companies gain competitive advantage in a customer-centric market by initiating and sustaining a more meaningful level of customer engagement. Our goal: Optimize revenue potential while building long-term brand loyalty founded on trust and personal relevance.

 

How we do it

We optimize revenue potential and build long-term loyalty through the staged deployment of our Extensible Customer Engagement (ECE) methodology. ECE leverages data insight, creativity and trigger-based communications across multiple media and channels. It brings the company closer to the customer and sustains that engagement across the lifecycle.

 

Cross-functional capabilities and competencies

  • Data Analytics – customer / valuation / cluster analysis / predictive modeling

  • Research Services – voice of customer interviews / voice of employee interviews

  • Mapping – lifecycle / customer experience / organization

  • Consultative Services – assessment / strategic planning / the big idea

  • Creative Services – ideation / design / cross-media message and content development

  • Account Services – client care / campaign management / strategic deployment

  • Media Services – digital print mail / email / Web / mobile / blogs / podcasts

  • Technology Services – sales channel portals / micro-sites / landing pages / interactive tools / marketing automation

  • Data Services – design, build and manage databases / reporting / list hygiene acquisition

  • Event Marketing – live and virtual events

How we work

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BI | DMI Insight

Old Ps Versus New Ps

The discipline of marketing as practiced over the past 50 years, epitomized by the 4Ps, is no longer effective in today’s competitive business environment. Products have become largely commoditized and brands neutralized—where customers, and not companies, are calling the shots.

 

Old Ps (Push) New Ps (Pull)
Product People
Place Perception
Price Preferences
Promotion Propensities