History

Digital Marketing, Inc. (DMI) was founded in 1995 with a visionary mission: Help client organizations take advantage of the convergence of advanced data analytics and digital technology to engage with customers on a more meaningful, more actionable level. Today BI | DMI uses its proprietary methodology to extend that customer engagement over time, across multiple media and channels.

Milestones

• 1997 – DMI launches a proprietary Web-based channel marketing platform that enables field-initiated one-to-one marketing campaigns in both print and electronic media.

• 1998 – Xerox Corporation names DMI “Technology Partner of the Year.”

• 2003 – DMI wins an International ECHO Award from the Direct Marketing Association for a highly personalized, cross-media marketing campaign for Hewlett-Packard.

• 2004 – DMI is acquired by Minneapolis-based BI, a leader in Web-enabled business incentive, recognition and reward programs.

• 2007 – BI | DMI wins a Diamond Award from The Global Marketer for best cross-media direct marketing campaign, financial services.

• 2007 – BI | DMI wins a Database Marketing Excellence Award from The National Center for Database Marketing.

• 2008 – BI | DMI wins a Gold ARC Award from The Midwest Direct Marketing Association.