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Who We Are

 

BI | Digital Marketing is a true marketing agency built for a customer-centric, not brand-centric marketplace. We define marketing as the process of acquiring, retaining and growing profitable customers. It is our process that differentiates us.

 

Our methodology
We don’t sell a marketing philosophy; we apply a methodology. We call it ECE: Extensible Customer Engagement. Over the past 14 years, we have developed this strategic framework and methodology for more effective customer lifecycle management. We leverage business intelligence, creativity and digital technology to initiate a deeper level of customer engagement – and to sustain that engagement over time.

 


BI | Digital Marketing is a convergence of data-driven marketing disciplines centered on the customer. We help our clients identify, understand, engage, move, measure and sustain.

 

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BI | DMI Insight

Business intelligence is defined as customer insight, market intelligence and company intelligence.

Value is defined on two levels:
meeting the rational needs (perception of fit, quality and price) and emotional needs (feeling of satisfaction, self-
actualization and trust).

 

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If a customer engagement strategy is not operationalized, it cannot be executed and thus remains a marketing philosophy.

Mike D. Nelson
President and co-founder,
BI | Digital Marketing

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Feelings are facts. Emotions drive and shape the employee-customer engagement.

John H. Fleming, Ph.D.
Author, Human Sigma
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