Marketing Innovation and Business Growth at BI|Digital Marketing

New Hires Expand BI | Digital Marketing’s Client Fulfillment Capabilities

MINNEAPOLIS, MN – December 28, 2009 - BI | Digital Marketing has added four new employees in recent weeks, effectively expanding its business solutions capabilities and providing clients the appropriate skill sets necessary to acquire and to retain their most valuable customers in an ailing economy.

In light of the recent recession and the continuing prevalence of a pull economy, Mike Nelson, president of BI | Digital Marketing, believes adding specialized talent to fulfill clients’ needs is an imperative. “A truly successful marketing firm needs to push its clients to stimulate business in a new, customer-controlled marketplace,” Nelson says. “These newest team members will help us accomplish that very goal.”

BI | Digital Marketing has recently employed the following talent:

Kristin Baker (Program Manager)
Kristin, whose account management experience transcends multiple industries, returns to BI | Digital Marketing’s account services department after working as an account supervisor for a Minneapolis advertising agency. As a program manager, her responsibilities will entail helping clients to develop and maintain innovative and functionally efficient campaigns while implementing key strategic enhancements that will engage the right customers at the right time.

Gretchen Kuhnmuench (Project Coordinator)
Gretchen is a recent graduate of Concordia College in Moorhead, and has chosen BI | Digital Marketing as the starting point of her auspicious career. As a project coordinator, Gretchen will commit to assisting her account services colleagues in the implementation, fulfillment, and functionality of some of the company’s most promising and exciting marketing campaigns. Furthermore, Gretchen will facilitate much of the day-to-day client communication that is essential to the success of each client program.

Melissa Paulson (Project Coordinator)
Melissa is a recent college graduate of Saint Mary’s University in Winona, MN, having obtained her degrees in Marketing and International Business. During her studies, Melissa interned within the Alumni & Advancement Department at Cotter High School, in which she worked on the marketing and logistics of their largest fundraiser. After graduation Melissa worked within the sales and distribution division of National Chemicals Inc. As a project coordinator, Melissa will utilize both her academic and practical skills to bring vital insight to important client business, both new and existing, while striving to enhance the efficiency of her clients’ extensible marketing programs.

Ronda Zimmerschied (Production Artist)
Before assuming her role as production artist, Ronda spent twelve years working as a production artist with the media & events group for BI, the parent company of BI | Digital Marketing. Ronda’s duties as production artist will be to ensure that the company’s creative work is executed with the highest quality and standards. Michelle Van Santen, creative director at BI | Digital Marketing, applauds Ronda for her “keen attention to detail and knowledge of pre-press and production.”

About BI | Digital Marketing:
BI | Digital Marketing, a wholly owned subsidiary of BI, is headquartered in Minneapolis, MN. Founded in 1995, BI | Digital Marketing boasts a visionary mission to build a strategic framework and operational infrastructure that could help companies engage in more personal, relevant and actionable customer interactions across all touch points. BI | Digital Marketing uses its proprietary process to better leverage data intelligence, content management and digital communications technologies to optimize revenue potential for their clients.

Contact:
BI | Digital Marketing
7831 East Bush Lake Road
Minneapolis MN 55439
Telephone: 952-841-6200
Contact BI | Digital Marketing

New Hire Provides Creative Insight to Program Management Department

MINNEAPOLIS, MN – September 4, 2009 - BI | Digital Marketing, BI | Digital Marketing is pleased to welcome Andrea Apostol to its Account Services Team. As the company’s newest Program Manager, Andrea will augment the overall skill set of the BI | Digital Marketing Program Management Department by implementing into her duties the creative marketing experience needed to remain competitive in a pull economy.

Andrea promises to bring further value overall to BI | Digital Marketing’s client vision. Glenn Wagner, Vice President of Business Solutions at BI | Digital Marketing, applauds Andrea for her “wealth of experience as demonstrated by her past experience,” which he believes will enhance BI | Digital Marketing’s ability to serve its clientele.

Andrea comes to BI | Digital Marketing with a Bachelor of Arts Degree in English and Creative Writing from the University of Wisconsin – Madison as well as professional experience in publishing at Traveler’s Insurance. Before assuming her role as Program Manager, Andrea spent two years working with the Consumer Team of BI, the parent company of BI | Digital Marketing.

The skills Andrea brings to BI | Digital Marketing are expected to enhance the support structure expected of all Program Managers and will assist her Account Team by innovating new methodology within client-based marketing. “I am pleased to welcome Andrea to BI | Digital Marketing Account Services Team,” says Wagner.

Contact:
BI | Digital Marketing
7831 East Bush Lake Road
Minneapolis MN 55439
Telephone: 952-841-6200
Contact BI | Digital Marketing

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New Hire Enhances BI | Digital Marketing Analytics Department

MINNEAPOLIS, MN – August 28, 2009 - BI | Digital Marketing BI | Digital Marketing is pleased to welcome Alex Lipnik to its Business Analytics and Insight Team. As the company’s new Statistical Analyst, Lipnik adds breadth and depth to the overall skill set of the BI | Digital Marketing Analytics Department by bringing his analytical experience to bear for our clients.

Tim Altier, Director of Business Analytics at BI | Digital Marketing, will leverage his “solid experience in marketing and survey analytics,” which he believes will enhance BI | Digital Marketing’s ability to serve its clientele.

Lipnik comes to BI | Digital Marketing with a Bachelor of Sciences Degree in Statistics from the University of Minnesota and brings valuable workplace experience from the Marketing Analytics department at Ameriprise Financial Advisors, as well as experience with GMAC and Ganz Wiley Research.

Contact:
BI | Digital Marketing
7831 East Bush Lake Road
Minneapolis MN 55439
Telephone: 952-841-6200
Contact BI | Digital Marketing

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Strategy Team Restructuring Enhances Interactive Knowledge Base

MINNEAPOLIS, MN – July 21, 2009 - BI | Digital Marketing , “In order to place what it sees as much-needed emphasis in connecting to different interactive marketing opportunities, BI | Digital Marketing has announced the creation of a new role within its Strategy and Analytics Department. Jeff Stender, a BI | Digital Marketing Account Strategist, has agreed to apply his experience with interactive marketing to enhance the company’s expertise and capabilities around new interactive media as BI | Digital Marketing’s Interactive Marketing Strategist.

“I am very pleased to announce this exciting new change to the Strategy Team,” explains Kim Perila, Director of Account Strategy at BI | Digital Marketing. Perila adds, “As we design programs to achieve customer engagement for our clients, we are media-agnostic to meet customers where they are. Jeff’s new role will continue to enhance our expertise and capabilities in the continually-evolving interactive space.”

A fresh focus on new interactive media is expected to discover new marketing revenues for BI | Digital Marketing’s clientele, and to help optimize return on investment in a technology and consumer-driven market.

Perila says Stender will be responsible for helping the company to expand and enhance the agency’s interactive offerings, as well as supporting the development and execution of client interactive strategies. “This will be done in conjunction with the broader customer engagement strategies and programs designed for BI | Digital Marketing’s clients.”

Stender, who joined BI | Digital Marketing’s Strategy and Analytics Team in August 2008, brings experience from his past strategic roles with Carlson and Target Corporation. He will assume his new responsibilities effective immediately.

Contact:
BI | Digital Marketing
7831 East Bush Lake Road
Minneapolis MN 55439
Telephone: 952-841-6200
Contact BI | Digital Marketing

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New Hire Brings Extensive Account Services Experience and Strategic Insight

MINNEAPOLIS, MN - April 21, 2009

BI | Digital Marketing is pleased to welcome Sarah Manning to its Strategy and Insight Team. As a Senior Account Strategist, Sarah will be integral in adding insight and development to the company’s recently implemented Extensible Customer Engagement Methodology.

In addition, Sarah will help bring further value to BI | Digital Marketing’s Strategy and Insight Team in general. “Sarah brings a great strategic marketing background on both the client and agency side across several industries,” says Kim Perila, Director of BI | Digital Marketing’s Account Strategy group. “We are excited to have her experience and positive energy as part of the [BI | Digital Marketing] team.”

Sarah comes to BI | Digital Marketing with considerable experience in the health care and financial services industries. She has an MBA in Marketing from the Carlson School of Management and has recently returned to the Minneapolis-Saint Paul area after co-founding her own health care services start-up company in Kansas City. The experience Sarah brings is expected to optimize the kind of leadership and strategic insight that clients will need to better engage and retain their customers.

Contact:
BI | Digital Marketing
7831 East Bush Lake Road
Minneapolis MN 55439
Telephone: 952-841-6200
Contact BI | Digital Marketing

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BI l Digital Marketing introduces an Extensible Customer Engagement (ECE) Methodology designed to meet the changing needs of companies competing in customer-centric marketplace.

A new website, www.digitalmarketing.com, provides details on ECE and other information important to senior-level management.

FOR IMMEDIATE RELEASE
MINNEAPOLIS, April 15, 2009 – BI l Digital Marketing launched its new website today introducing a new and proprietary Extensible Customer Engagement (ECE) program designed for a pull economy and intended to help client companies gain competitive advantage by adapting to a more customer-centric approach to marketing.

The program is not just another philosophy or technology, according to BI l Digital Marketing president and co-founder, Michael D. Nelson, but a methodology for execution, built on a strategic framework with a deeper level of insight, mapping and a digital infrastructure to manage triggered communications at key points across the customer lifecycle.

“The market dynamic has shifted radically over the past 10 years,” Nelson says, “from push to a pull, from selling to buying. The customer is in control, right now more so than ever before. Yet most companies are still organized and operating in a push business model evolved from the industrial age, focused on products and distribution channels.”

Nelson believes right now is the time, while the economy is down and consumer confidence shaken, for companies to gain competitive advantage by engaging with customers at a deeper, more emotional level, focused not on selling but on building trust in the brand, while extending the lifecycle and optimizing revenue opportunity.

BI | Digital Marketing is a wholly owned subsidiary of BI, headquartered in Minneapolis and founded in 1995 as a true marketing agency—marketing defined as the process of acquiring, retaining and growing profitable customers. ECE provides the structure and process.

Contact:
Michael D. Nelson
BI l Digital Marketing
952-841-6200
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