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What is Digital Marketing?

Digital marketing is all about connection. Agencies use tools and strategy to connect the right customers to the right businesses, at the right time. Digital marketing aims explicitly to use online tactics to communicate with a target audience. With the right marketing strategy, you can entice prospective customers while building brand loyalty amongst your current customers. Here are just a few of the ways digitalmarketing.com uses several digital methods to attract, engage, and retain your customers and clients.

Search Engine Optimization (SEO)

Odds are, if you have done any research into digital marketing, you have heard the term ”SEO.” This process involves optimizing your website to include keywords that increase your organic (free) traffic. The ultimate goal is to grow organic traffic to your site. Not only does it show that your site is ranking well on search engines, but that you have valuable content that people want to read or watch.

Content Marketing

One of the most common digital marketing strategies involves some form of content marketing. This includes blog posts, press releases, e-books, social infographics, video, and more. Content is also a fantastic way to gather leads and increase online visibility by amplifying your brand’s exposure. It also provides your clients with valuable information that establishes you as an authority in your industry. When it comes to digital marketing, content can be key.

Social Media Marketing

One of the most effective ways to reach your prospective and current customers is through social media marketing. This method allows an audience to really get a feel for your company’s brand, values, and message. Social media puts you front-and-center with your customers and an unmatched ability to communicate in real-time. Whether you focus on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, or all of the above, social media is a fantastic opportunity to generate engaged leads.

Pay-Per-Click (PPC) Campaigns

One of the most popular methods of attracting traffic to your content is through pay-per-click, also known as PPC. In this strategy, you pay a particular publisher every time a customer clicks on your ad. The most common publisher is Google AdWords, where you are offered opportunities to be featured at the top on Google’s search engine results. However, there are other PPC marketing opportunities on social media channels like Facebook, Twitter, and LinkedIn. The more popular a particular keyword, the more you can expect to pay. An experienced marketer can determine the most effective keywords that would give you the best return on investment (ROI).

Email Marketing

Email is a great way to communicate with clients that have already made a connection with your company. Mastering the art of email marketing takes experience, skill and particular knowledge on how to nurture the right response. Email is an excellent way to promote specific content, promote events, or special discounts. We use methods like newsletters, follow-up emails, welcome emails, promotions, and series emails to drive customer leads and conversions.

While this list is by no means exhaustive, it should provide you with some insight into what digital marketing can do for you. If you are ready to increase your web presence through proven digital marketing strategies, Contact DigitalMarketing.com today.

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